Build up your personal brand by becoming a valuable resource to your target audience. If you want people to do business with you or buy your products, they first have to “know , like, and trust” you.
The content you post on social media is a terrific opportunity for you to demonstrate how your personal brand can be a valuable resource. Sharing content that helps your audience – instead of promoting yourself – is one of the best ways to build a positive relationship with your target market.
Choose several topics you are passionate about, and then share content related to those topics. Unless you have a team, you probably won’t be able to build up your brand with 100% original content. You’ll need to “curate” content as well.
Curate in this context means to find, choose, and then share valuable content with your audience.
Content can be blog posts, videos, images, Infographics, podcasts – and you may find that mixing up the type of content you share results in bigger reach and better engagement. Some people prefer reading, some like watching videos, while others like to listen to podcasts on their daily commutes.
Experiment with different types of content on your social sites, take note of the reach and engagement rates for each, and get feedback from your audience – ask them what type of content they like best.
Consistency is important! Post on a regular basis, using a content calendar and free scheduling tools like the Buffer App or Hootsuite.
Follow these steps (see the image below for a quick summary) to get positive results for your personal brand.
Top photo credit (derived from): shaire productions via photopin cc