The Number of Hashtags to Use on Instagram | Weekly Resources
Are you wondering how many hashtags you should use on Instagram posts? There have been some conflicting opinions from Instagram itself and marketing influencers.
So check out a new study from the Later Media blog based on millions of posts to decide what you should do for your Instagram hashtag strategy.
Later Media blog
Instagram recently stated that users should put only 5-8 hashtags on their posts. But this seems like such a change from earlier recommendations, and marketers have been a bit confused.
Later Media’s study suggests business accounts will see benefits from more than 5-8 hashtags.
From the article:
“As you can see, while posts with 20 hashtags receive the highest average reach rate, those with 30 hashtags are close behind.
We wondered if this trend had changed over recent years, and saw that the results were still pretty consistent in 2020…”
In summary, the recommendation from the Later blog:
“While using a few hashtags is good, using 20-30 relevant (and targeted) hashtags is even better for your overall reach and engagement rates.”
2. Instagram Confirms that its Shutting Down its Separate ‘Threads’ Messaging App
Social Media Today
Did you ever use the Threads app on Instagram?
Not many users did, as shown by Instagram’s decision to shut it down.
3. Instagram Adds Option to Delete Individual Posts from Carousels, Shake to Report Feature
Social Media Today
Here is a handy update: you can now delete individual posts from within a previously uploaded carousel.
4. Instagram Makes Live Stream Badges Available to All Eligible Creators in the US
Eligible Creators can now get paid for their Live content (in the US only as of this post).
To be eligible, creators must be over 18 years old and have a Creator or Business account, have over 10,000 followers, and be compliant with the platform’s various partner monetization policies and community guidelines.
6. New: Access Dropbox, Google Drive, and One Drive From Right Within Buffer
Buffer App
One of my favorite tools has added another new feature: you can now import content directly into Buffer from Dropbox, Google Drive, and One Drive.
Their recent Canva integration already made it easier to create visuals within the App and now another cool new feature is here.
Check it out and let me know if you have any questions about using the Buffer App for posting social media content.
Holiday Marketing Guides: Updated this week!
The major platforms have released their holiday marketing guides so check them out (click here) and I’ll continue to update the list as I find more resources.
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
