Which social media platform should you use for business? It’s one of the biggest questions (and challenges) a small business faces. So it’s helpful to learn more about the latest statistics for top platforms as you answer this question.
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles from the Week
(3) Facebook News | Other Resources
(1) Resource of the Week
Which Social Media Platform your Business Should choose for Marketing and Why? (infographic) | Digital Information World
Facebook – Instagram – Twitter – Pinterest – LinkedIn
The Infographic in the article gives you some basic stats about each platform above, plus offers suggestions on why your business should or shouldn’t use each platform.
One of the first tips in the article is the first point I make to clients: you need to use the social media platforms your customers/prospects spend their time on.
Otherwise, you could be wasting precious time and resources with little to no results.
Most small businesses usually find a Facebook page necessary in today’s digital world, but not every business is suited for Instagram. Or Twitter.
You’ll need to do some research and consider a few important factors when determining which social platforms will become the focus of your social media strategy.
(2) Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
Everything You Need to Know About LinkedIn Video in 2019 | Hootsuite – Video on LinkedIn is growing, so get some helpful information on optimizing it in this article.
Instagram Stories Research: We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands | Buffer – Check out the results from this massive study in Instagram Stories, and get some tips for using them in your social media strategy.
7 Reasons Your Facebook Ads Do Not Convert: Social Media Examiner – If you’re wondering why your Facebook Ads aren’t as successful as you’d hoped, this article offers some tips.
What’s the difference between influencer marketing and word of mouth marketing? | Schaefer Marketing Solutions: We Help Businesses {grow} – Influencer Marketing has become one of the biggest trends in digital marketing, and word of mouth marketing has been around forever…learn more in this article.
(3) Other Resources
I’m keeping a list of helpful holiday marketing resources on my Facebook Page. Check it out and let me know if you have questions!
Posted by Terry League on Friday, September 28, 2018
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram